A Legacy of Thrills and Music

Combining the best of bull riding and live entertainment

In 2025, Jason partnered with Jackie Brock, the founder of Intense Entertainment, to take their events to new heights. Jackie’s experience in talent buying, concert promotion, and large-scale event production complements Jason’s vision, resulting in a partnership that promises unforgettable experiences for fans across the Southeast, Midwest, and beyond.

Together, the Ultimate Challenge Bull Riding and Concert Tour offers a thrilling blend of explosive rodeo action and high-energy performances from top-tier country, rock, and mainstream artists. Whether you’re a rodeo fan or music lover, our events deliver a unique, action-packed experience that creates lasting memories for the whole family.

Join us for the ride of a lifetime! For updates and tour information, check our Bullriding Events page.

About Jason Tollet & The Ultimate Challenge Bull Riding and Concert Tour:

Jason Tollet has been producing professional bull riding events since 1996, blending his expertise as a bull rider, rodeo clown, and bullfighter with a passion for delivering high-energy entertainment. His Ultimate Challenge Bull Riding and Concert Tour brings fans the best of both worlds: world-class bull riding and live music in a fun, family-friendly environment.

About Jackie Brock & Intense Entertainment:

Founded in 1997, Intense Entertainment is a leading talent-buying and event production company specializing in booking national talent, producing concerts, and organizing large-scale events. Led by Jackie Brock, the company has produced major events across the Southern and Central United States and has developed strong relationships with artists, managers, and promoters. Intense Entertainment’s portfolio includes festivals, corporate events, and non-profit fundraisers, with a proven track record of success in delivering memorable experiences.